Is GM Going To Buy Chrysler?

I don’t think I have heard so much buzz in our industry as I have since the news leaked of this potential deal. Why in the world would GM want Chrysler? One potential outcome would be if GM only purchases the manufacturing assets and intellectual capital. This is how they bought Daewoo. That would allow them to combine the Chrysler products they want to keep manufacturing and sell them through their existing GM dealerships. This would be troublesome though because it would affect the current Chrysler franchise holders.

GM’s purchase of Chrysler would also give them more access to an additional 3 billion dollars in government loan guarantees for research in alternative fuel vehicles. Remember, GM partnered with Chrysler in the development of the 2 stage hybrid used in the Tahoe and Yukon. The Chrysler deal will most likely include GM selling Cerberus Capital the rest of GMAC. Cerberus owns 51% of GMAC and about 80% of Chrysler.

Of course, GM could purchase all of Chrysler’s assets much like Ford did with Volvo, and continue to operate the way it is. They could create some economies of scale making both companies more efficient. All of this is Monday morning quarterbacking on my part, since I have no input or insider knowledge. Drive Safely.