GM is Offering Employee Pricing For Everyone!

You Could Win 10,000 Gallons of Gas at the GM Giant!

Well, I told you last week that GM would be using the 100th anniversary of their company as a catalyst for sales promotions. Well the grand daddy of them all just got announced. GM is offering GM employee discounts to everyone on 90% of their inventory. That means that consumers can buy new GM cars and trucks for less than we pay for them as dealers and still take off rebates up to $6,000. That means you can save over $10,000 on some of our most popular models.

The last time GM did this was in 2005. GM’s sales rose to record levels over a short period of time and were blamed for much of the slow down in early 2006. Many automotive analysts felt that GM ran the promotion too long and pulled sales ahead at such a high rate that there simply were no customers left to buy the next year. GM must have learned from this because they have announced that it will only offer these prices through September 2nd.

One thing is different this time though. Right now industry experts say that slow sales over the past two years have created pent up demand in the area of 7 million vehicles. If this is right, the employee pricing tied to incredible rebates could create a sales bonanza.

GM’s product is the best in its history in quality, styling and fuel economy. Experts tell us that past perception of GM and other domestics have caused 40 percent of car and truck buyers to stay away from GM. That is to say that they won’t even consider GM. Industry experts now say the GM’s cars and trucks are world class, and in many cases the best in the world. If employee pricing gets customers to test drive GM cars and trucks, it could be just what the doctor ordered to jump start GM’s recovery.

GM already has the most vehicles to get over 30 mpg highway. Cars like the new Chevy Malibu and Cadillac CTS are taking the market by storm, and the buff magazines are saying things like, “imports beware” and “here come the Camry killers”.

I promised to write about GM’s history as part of my articles on the GM 100th anniversary. I was going to pick up where Billy Durant took over as the President of GM for the second time, but historically, this week’s announcement by GM of this new pricing strategy could be just as historically important as David Chevrolet’s first car. Drive Safely. Visit us at www.gmgiant.com for more information and to see how you could win 10,000 gallons of gas during the GM Giant Labor Day Event.